The Institute of Communications and Advertising have released the top 10 list of the best Canadian commercials
of all time.
The list, broken by down by decade, is as follows:1950's - 1970'sDo you Eat the Red Ones Last?
(1967) Smarties, Nestle Canada Inc., Ogilvy and MatherMona Lisa
(1973) Caramilk, Cadbury Chocolate Canada Inc., Scali McCabe SlovesMilk Moustache
(1974) Ontario Milk Marketing Board, Ogilvy and MatherThe Road
(1975) A&W Food Services of Canada, The Woodall Workshop1980'sAtlas Ketchup
(1980) H.J. Heinz Co., Vickers and BensonIt Tastes Awful. And It Works
(1985) W.K. Buckley Ltd., Ambrose Carr DeForest & Linton1990'sBike Story
(1990) Canadian Tire Corp. Ltd., Doner Schur PepplerStuck
(1996) Fruit of the Loom, Leo Burnett2000'sThe Rant
(2001) Molson Canada, Bensimon Byrne DArcyDog Tired
(2003) Pinesol, Palmer Jarvis DDB
Although many of the commercials on the list are certainly memorable, I find it somewhat surprising that none of the Tim Hortons commercials made it onto the list, particularly as those commercials were so influential in solidifying the doughnut shop as part of the Canadian cultural identity
What is your favourite Canadian commercial?