The Institute of Communications and Advertising have released the
top 10 list of the best Canadian commercials of all time.
The list, broken by down by decade, is as follows:
1950's - 1970'sDo you Eat the Red Ones Last? (1967) Smarties, Nestle Canada Inc., Ogilvy and Mather
Mona Lisa (1973) Caramilk, Cadbury Chocolate Canada Inc., Scali McCabe Sloves
Milk Moustache (1974) Ontario Milk Marketing Board, Ogilvy and Mather
The Road (1975) A&W Food Services of Canada, The Woodall Workshop
1980'sAtlas Ketchup (1980) H.J. Heinz Co., Vickers and Benson
It Tastes Awful. And It Works (1985) W.K. Buckley Ltd., Ambrose Carr DeForest & Linton
1990'sBike Story (1990) Canadian Tire Corp. Ltd., Doner Schur Peppler
Stuck (1996) Fruit of the Loom, Leo Burnett
2000'sThe Rant (2001) Molson Canada, Bensimon Byrne DArcy
Dog Tired (2003) Pinesol, Palmer Jarvis DDB
Although many of the commercials on the list are certainly memorable, I find it somewhat surprising that none of the Tim Hortons commercials made it onto the list, particularly as those commercials were so influential in
solidifying the doughnut shop as part of the Canadian cultural identity.
Expat Talkback:What is your favourite Canadian commercial?
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