For years, Toronto-based Roots kept Canadian athletes looking snazzy as they represented their country at the Olympic games. It became tradition to see the red and white varsity jackets and red berets on the Canadian team members. In the winter of 1998, there may have been a flap over snowboarder Ross Rebagliati's use of marijuana, but all that most Canadian girls remember is how cute he looked in his red and white "O Cannabis" inspired gear. Americans also thought that the Canucks were looking hip and contracted Roots to design their Olympic team clothing for the summer Olympics of 2004
A few months ago, Canadian Olympic officials awarded the contract for 2006's Olympic wear to Canada's oldest retailer, the Hudson's Bay Company. Yesterday, the new "Olympic leisure wear line" was unveiled. You can catch a sneak peak of the winter gear here, HBC Unveils Olympic Fashions
What do you think?
Will the Canadian athletes be starting another Olympic trend?
Will Americans soon be clamouring for earflap toques?