Chef Al Yeganeh of Soup Kitchen International has signed a deal with Canadian lawyer Brian McAsey to bring his soup to Canada. Yeganeh and the phrase "No soup for you!" was made famous in 1995 when his eatery was featured on Seinfeld.
The soup deal calls for over 100 kiosks across Canada and will target shopping malls, universities, hospitals, and office buildings from west coast to east coast. Eight different soups will be available at each kiosk. The cost of a bowl of soup, topping, French bread, fruit bowl, and a piece of chocolate will be around $10 Canadian, which is pretty steep considering you can get a bowl of soup, a biscuit, a cup of coffee, and a doughnut for about half that price at Tim's.
Soup Kitchen International CEO John Bello saw Canada as an excellent place to expand because "The Canadian weather is conducive to year-round soup consumption and the people there are health-conscious trend-setters and taste-makers." Hopefully Canadians will continue to be health conscious as Yeganeh has been featured in commercials for The Center for Consumer Freedom
denying to serve customers who he feels are too fat.
The soups will be made by Yeganeh in his New York eatery, flash frozen and transported to the Canadian kiosks to be warmed and served. Each kiosk will be supervised by Yeganeh through a webcam.
Excellent. Now Canadians don't have to go all the way to New York to be turned down for Yeganeh's soup. They can be turned down at the local mall via a webcast!For fun:
A quiz: How well do you know Seinfeld's Soup Nazi
?Soup Nazi RecipesSoup Kitchen International