Albertans and Atlantic Canadians have nearly twice the opportunity of driving off in one of the 30 SUVs as people in Toronto or southwestern Ontario.
If you live in Quebec, where Tim Hortons is battling for market share with rival Dunkin' Donuts, your chances are even better – a one in four million shot at the SUV, versus one in eight million for B.C. and one in 11 million for southern Ontario.
The same is true to a lesser extent for the three other big rewards: 100 plasma televisions, 500 cash prizes of $1,000 and 10,000 barbecues.
Research has proven that those chances become even fewer when you are living abroad and trying to desperately coerrce friends and relatives to participate in the contest on your behalf. In fact, gambling experts have estimated the chances of winning under those circumstances to be "null" and perhaps even "void".
On a related note, in case anyone was doubting the global appeal of Tim Hortons, check out Eric Chan's video assignment in which he made a commercial for the doughnut shop entitled, Tim Hortons - Japan.
Note: If you are using IE and are having trouble seeing the video, it can also be seen at this link.
I would love to see a Tim Hortons open here, but you already knew that! LOL Perhaps I should just open my own franchise. That should solve my problems. :P
I thought that the final quote of the article was interesting:
“American and Canadian business people regularly make the disastrous assumption that the two countries are pretty much the same because we look and sound a lot alike,” said Oakes, CEO of GLP Canada, a national HVAC equipment distributor. “Nothing could be farther from the truth.”
That is very much the case! I can think of a number of business that would do very well on this side of the border and not well in Canada and vice versa.